A new generation of website for the next generation of Estate Agent
It’s often been said, that your company’s website is your shop window to the world. This may well be a very over used phrase, but it is still very much the case. When you consider in today’s competitive market that more than 70% of your customers see you on the internet first, then your website needs to meet the expectations of an increasingly ‘web-savvy’ customer. Simply put, an off–the-shelf or mundane website is not going to cut the mustard.
Software and website developer Resource Techniques have probably been providing innovative solutions to the property sector for longer than anyone else. Started more than 25 years ago by a group of ex-estate agents and technical boffins Resource Techniques probably know the property sector better than most, having seen first hand the ups and downs of the sector and the changing needs of buyers and vendors.
What’s In The Box?
Resource Techniques produce a product that is actually much more than a standard Estate Agent website. The technology that powers their websites has been developed from working closely with hundreds of Estate Agents over many years. A Resource Techniques website can be roughly categories in four areas:
The customer is more brand aware and marketing literate than ever before and therefore in a split second your brand needs to communicate who you are, what you do and the unique way in which you do it. The design team at Resource Techniques have helped literally hundreds of clients to develop engaging branding that do just this.
2. Features and functionality
A website from Resource Techniques has a wealth of features that are designed to engage the customer and ultimately sell property. These include:
• The Latest Image Viewer – as used by the BBC
• Editable property particulars in a PDF format
• Property Alerts by email and SMS
• Virtual tours
• Video hosting
• Enhanced Google maps with local amenities
• Google Street View
• Enhanced Floorplans
• In-depth descriptions
• A save function for buyers using the property search
3. Website visibility
What is the point in having a website if no one ever sees it? Perhaps the most important feature of a Resource Techniques website is the ongoing SEO support that the company provide throughout the life of the website. SEO (Search Engine Optimisation) is the ongoing process that insures your website is always listed high on a results page.
The Resource Techniques website package includes ongoing SEO provided by one of their in-house SEO Analysts. This is interesting, because many website designers do not provide ongoing support, particularly the budget products on the market, meaning you have to pay extra for this vital service, negating any initial savings you may have made.
It’s also worth noting that Resource Techniques have a very high success rate at getting customer seen; perhaps even the highest in the industry. In a recent survey 98% of their Estate Agent customers achieved a page 1 listing on Google.
4. You Are In Control
The software behind the website is almost as important as the website itself and this means the CMS or Content Management System. CMS enables you to take control of your own site and not remain beholding (and in debt) to the web designer every time you want to make a change to your sites content.
Resource Techniques heritage is in software development. They have created some of the industries leading management software and this technical knowledge comes across in their user friendly CMS. The system automates numerous mundane tasks freeing up the Estate Agent to get on with more important things. Individual property website listings, automatic property portal uploads, even a clever matching function that matches property to buyers and sends a notification by email.
Along with your website you get ongoing technical support from the Resource Techniques helpdesk, along with regular website traffic reports. Resource Techniques also provides a range of additional support services tailored to the individual Estate Agents needs including
• Social networking assistance
• Individual software guidance
• Latest Anti-virus software
• Domain name registration
In conclusion, Resource Techniques can provide more than just a fully functioning Estate Agent website, but a complete online solution to the next generation of Estate Agent. Resource Techniques are presently offering a free web review to Estate Agents or contact them by telephone on 0208 457 477.