The world of estate agency is a fast changing one and Novahomes is a new concept that will allow estate agents to own and set up their own businesses cost effectively. The considerable savings that they make are passed on to the seller in the form of a drastically lower selling fee. The concept is effectively a traditionally run estate agency business, but without the need for expensive premises. This network of business owner agents will operate across the UK under the banner of novahomes.co.uk giving potential sellers the benefit of real local expertise aligned with the national strength afforded by the brand.
The user advantage
The first two novahomes.co.uk to launch were those run by the founding directors of novahomes.co.uk Jane Desforges and Mark Savill.
Said Jane Desforges "the concept of Web agency is brilliantly simple. The business can operate with incredibly low overheads, and the savings are passed on to the seller in the form of a ridiculously cheap commission. Buyers have for sometime been making contact with selling agents via the Internet. This new concept will allow the buyer to browse the Web, print off full particulars and decide if the property is one that they would like to view. Once a viewing decision has been made the business operates exactly the same way as traditional estate agency - a phone call to the selling agent or an e-mail. Instead of relying on cumbersome and unreliable mailing lists the buyer can register simply and have e-mail notifications of all new instructions that meet their requirements."
Web agency is not a new concept to the industry but the idea of a national presence is original. Most Web agents by definition, tend to be small businesses. Novahomes.co.uk will be no different, and will allow an agent to set up cost effectively and continue to trade with a low overheads. Said co-director, Mark Savill "the cost of setting up a Web business is not small. When you look at what a good web site will cost to design and build as well as all the additional costs of designing logos, boards, standard letters, etc. it is not only expensive, but very time-consuming. We have done all the work and for a relatively small one off payment they will get the benefit of everything that we have done so far. We have done everything possible to keep the running costs to a minimum and that is why the businesses are being run using the name as a licence, and not as a franchise. The only ongoing cost to the agent will be for the use of the name and the web site - and we have set this low to make it as accessible as possible."
With several thousand postcode sectors available across the UK and such a cost effective venture. It will be interesting to see how quickly the name novahomes.co.uk permeates the UK estate agency market. Anyone interested in a licence can call Jane on 07960 944283, or Mark on 07737 291547 or for more information log onto novahomes.co.uk.