Radarhomes.co.uk is a property portal launched in November 2009, offering homes for sale and to rent, initially throughout the South West of England. It was set up in response to requests by a number of leading property agents who wanted the benefits that a regionally focused property portal would provide. Radarhomes.co.uk intends to launch similar platforms in other regions throughout the UK, so those agents will also enjoy the same benefits. Ultimately radarhomes.co.uk will aim for Nationwide coverage, it is intended that all regions will be generically accessed at www.radarhomes.co.uk
The technology that powers radarhomes.co.uk was built upon the existing foundation of another property website, www.homeswapshop.com This website uses the same sophisticated search engine as radarhomes.co.uk but is dedicated to the facilitation of home exchange. Both websites allow member agents to upload unlimited properties via automated feeds through their software supplier, or manually if required. Members of the public can access the websites and search for their desired home to buy or rent. They are also able to register their details in order to save search criteria and favourite properties.
Radarhomes.co.uk is continually investing in research and development, together with search engine optimisation, which will keep radarhomes.co.uk at the cutting edge of technology and maximise traffic to the website. Radarhomes is also running a regional ITV1 advertising campaign which will further promote the brand to the public and potential new member property agents alike.
The People behind Radarhomes
Mark has been a practicing Estate Agent for 22 years having started his career in 1986. Initially working for a 4 office independent he was running his own branch within 2 years. After a corporate buyout in 1988 Mark became an Area Manager. In 1992 Mark together with 4 colleagues set up Bradleys Estate Agents. In June 2008 Mark left Bradleys to develop and launch Home Swap Ltd. In the last 14 months Mark has been responsible for the technical build stages involving Intelligent Content Management and the setting up and configuration of agent software upload feeds.
Jon's career in Estate Agency began in 1988 with a leading independent company in Devon. He brings over 21 years of agency experience to Radarhomes and over this time has worked for both corporate and multi office firms including 16 years as a Manager and Director for the South Wests largest independent Estate Agent. He is a strong believer in providing excellent levels of service to all clients and maximising sales opportunities by embracing new technology. In addition to presenting the Radarhomes concept to property agents, Jon is responsible for data management, purchasing and payroll as well as public relations, liasing with the Radarhomes PR company to co-ordinate press releases.
Julian has worked as a practicing Estate Agent for some 17 years latterly as a Director for the South West’s largest independent Estate Agent which he initially joined in 1997 as a Manager. Prior to this Julian worked in corporate estate agency and was headhunted by to spearhead their launch in Plymouth. Julian has a flair for creating effective marketing campaigns and advertising strategies. As well as helping to drive the build and launch of radarhomes.co.uk Julian has been responsible for the creative elements, which include the branding, web design, marketing and advertising.